What are Micro Personas and Do You Need Them? Micro personas are most useful for: Organizations with very vague, general, or high-level buyer personas – for instance, those in the ecommerce space Companies with large contact databases and who are in need of ways to segment Organizations with the resources to dedicate to specifically marketing to each micro persona

What are Micro Personas and Do You Need Them? Micro personas are most useful for: Organizations with very vague, general, or high-level buyer personas – for instance, those in the ecommerce space Companies with large contact databases and who are in need of ways to segment Organizations with the resources to dedicate to specifically marketing to each micro persona