48 Social Media Goals & Metrics to Measure the Success of Your Strategy - Infographic They break things down into the following goals: Improve brand awareness Increase engagement Customer service and satisfaction PR Lead generation Sales Check out the infographic for more detail.

48 Social Media Goals & Metrics to Measure the Success of Your Strategy - Infographic They break things down into the following goals: Improve brand awareness Increase engagement Customer service and satisfaction PR Lead generation Sales Check out the infographic for more detail.