The global marketing automation market generated $4,438.7 million revenue in 2020, and it is expected to grow at a CAGR of 12.3% during 2020–2030. The key factors responsible for the growth of the market include the rising adoption of digital marketing, surging social media usage across the globe, and increasing implementation of marketing automation software by small and medium enterprises (SMEs).

The global marketing automation market generated $4,438.7 million revenue in 2020, and it is expected to grow at a CAGR of 12.3% during 2020–2030. The key factors responsible for the growth of the market include the rising adoption of digital marketing, surging social media usage across the globe, and increasing implementation of marketing automation software by small and medium enterprises (SMEs).