This emotional rush fuels demand, and demand pushes prices even higher. Gold, especially, carries emotional weight in Iran. It’s more than an investment. It’s tied to memories, family traditions, and security. As many people quietly say to each other these days: «طلا رو می‌خرن نه برای سود، برای اینکه ارزش زندگی‌شون آب نره.»

This emotional rush fuels demand, and demand pushes prices even higher. Gold, especially, carries emotional weight in Iran. It’s more than an investment. It’s tied to memories, family traditions, and security. As many people quietly say to each other these days: «طلا رو می‌خرن نه برای سود، برای اینکه ارزش زندگی‌شون آب نره.»