Let’s start with the first thing people see when they visit your Facebook page: the cover photo. How can you use this to get a lead? We’re fond of Calls to Action in our posts, but now you can use them in a cover photo. Mention the CTA in the picture, and then in the caption, include a link to your CTA. Bay Area Social Media Marketing can help you determine the most effective way to utilize Facebook cover photos. Hubspot.com, a leading Internet Marketing site, did an analysis of
